UW NAAM OP UW PLEK. A brand activation campaign that aims to put a fresh
spin on the Staples brand. The free King's Day tape is fun, sympathetic
to the occasion, and stays true to the Staples offering. 20,000 rolls
of tape will be distributed throughout the Netherlands in the week
leading up to Koningsdag 2015.
Agency: Staples Agency
Concept: Laura Bury & Monique Pawirosemito
Case film: Hendrik ten Cate